Entries by Greg Banig

RDF Logistics Selects BNG Digital

Northeast Ohio based RDF Logistics has selected BNG Digital for the development of a recruiting focused website and social media strategy. RDF Logistics is a shipping and logistic firm that was founded in 1984. The firm employs more than 150 people and offers a wide variety of logistical services including heavy freight, flatbed shipping, dry-van shipping, […]

Monterey Technologies, Inc. Selects BNG Digital

Monterey Technologies, Inc., has selected BNG Digital for the development of a new corporate website, social media branding and search engine optimization. BNG Digital, a digital consulting firm based in Hudson, Ohio, will also provide thought leadership and strategy for lead generation and customer acquisition. Monterey Technologies is a global leader in human factors engineering […]

Mobile Agent Now Selects BNG Digital

Mobile Agent Now, a Cincinnati based technology startup, has selected BNG Digital for ongoing digital marketing consulting. BNG Digital will work with Mobile Agent Now on digital marketing strategy, public relations, social media marketing, SEO, paid search, and influencer marketing. Founded by  Proctor and Gamble alum Mark Jeffreys, Mobile Agent Now has developed a SaaS platform […]

Universal Heat Treating Selects BNG Digital

Cleveland based Universal Heat Treating and Black Oxidizing has selected BNG Digital for the development of a new corporate website and search engine optimization. For more than 50 years Universal Heat Treating has provided hardening and surfacing for Northeast Ohio companies. Located on Cleveland’s east side Universal Heat Treating’s services include: Vacuum Hardening; Case Hardening; Neutral Hardening; […]

Digital Account Based Marketing for Prospecting and Lead Generation

Part 1: Digital ABM Prospecting Basics Account Based Marketing (ABM) is a B2B marketing and selling strategy that seeks to direct targeted, highly relevant messaging to key existing accounts OR prospective accounts. At least, that’s how I recommend approaching ABM – utilize a strategy for existing and prospective accounts. The majority of B2B companies view […]

When Direct to Consumer Gets Personal

Part 1 – Roman The transition from brick-and-mortar to direct-to-consumer has been one of the most fascinating channel disruptors to watch during my marketing career. DTC has become such a norm that there is no shock-and-awe to the news we wake up to each day.

5 Ways to Reach B2B Decision Makers on Facebook

I touched on the recurring – albeit incorrect – rhetoric of “you can’t reach B2B decision makers on social media,” in a recent post (read it here). Let’s put some meat on that plate. But first, there is ONE prereq you need to master: Don’t post shitty content. Don’t post a slideshow. Don’t post a […]

Our Customers Aren’t on Social Media

THINK YOU CAN’T REACH B2B CUSTOMERS ON FACEBOOK, INSTAGRAM, TWITTER OR SNAPCHAT? THINK AGAIN. I’ve been involved in a handful of B2B pitches and strategy sessions the last couple of weeks and the conversations sound like a broken record. All the seats at the table enjoy talking about Facebook, Instagram, Twitter, even Snapchat. They’re topical […]