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Our Customers Aren’t on Social Media

THINK YOU CAN’T REACH B2B CUSTOMERS ON FACEBOOK, INSTAGRAM, TWITTER OR SNAPCHAT? THINK AGAIN.

I’ve been involved in a handful of B2B pitches and strategy sessions the last couple of weeks and the conversations sound like a broken record.

All the seats at the table enjoy talking about Facebook, Instagram, Twitter, even Snapchat. They’re topical platforms. They’re in the news. They’re fixing elections. They’re being scrutinized by congress. Everyone (most everyone) personally uses them and tends to have a strong opinion on the impact – good or bad – of the leading social media platforms.

But when we talk about using social media to generate leads and customers for their B2B business, the reactions tend to be a mix of aghast with a little disgust sprinkled in. Oh the horror and stupidity you spew. Read more